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1901 Smoked Bacon 200g
₦8,150.00Food & Pastries
Vanilla Birthday Cake 8″ 1 Layer in Brown Icing
Banana Cake
TLS Hot Dog Bun
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Touch Wafers x4 55g
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De Grace Roasted Peanuts
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Dove Pink_Rosa with Deep Moisture 90g
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Brut Musk Deodorant Identity Perfume
Pampered Stretch Mark Oil 125ml
Galaxy Plus Leather Blend Perfume Spray
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Yara Pink Natural Spray Perfume 100ml
Sens Intense Perfume 50ml
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Pringles Original
Lucy Refined Sunflower Oil 1.8L
Gold Valley Flour Tortillas
Natco Olive Pomace Oil 5L
Ayoola Plantain Flour 1kg
MunaEmma International Limited Whole Crayfish 174g
Nestle Cerelac Junior Wheat with Milk Cereal 50g
Kirkland Organic Unsweetened Vanilla Almond Non-Dairy Beverage 946ml
Yefty Frozen Snail 200g
Dewlonse Potato Chips
Minal 12 Chicken Franks 375g
Akanlar Viva Jus Berries Flavour
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.