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Medinet Rouge 1.0L
Ace Bitters 200ml
Tools Toys Set
McVities Ginger Nuts Biscuits
Amel Susan Icing Sugar 500g
Maze Natural Spray Perfume 100ml
Frutta Orange 350ml


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1901 Smoked Bacon 200g
₦8,150.00Food & Pastries
TLS Turkey Peppersoup
TLS Milky Doughnut
TLS Big Sardine Bread
Chocolate & Vanilla Birthday Cake 10″ 2 Layers
Classic Chocolate Cake
TLS Bread Roll
TLS Cheese Burger
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Dewlonse Potato Chips
Gabs Cashew 450g
Parle Choco Rings Big Size
Sweet In Love Exara
Yomy Value Ripe Plantain Chips
Haffinique Peanuts
Greenbaskit Nutty Fruity Mix 75g
Lindt Classic Recipe with Cereals Pieces
Champs Cashew Nuts 450g
ReelFruit Gently Dried Mango 100g
TLS Bread Roll
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Khadlaj Oud Noir Perfume
Dove Original Beauty Bar with Deep Moisture 90g
Original Doobai Body Spray
White-Up Lightening Anti-Bacterial Soap
Escenti Tea Tree Daily 20 Cleansing Facial Wipes
Roushun Vitamin C Whitening Lotion 621ml
Neso Perfumed Body Spray 75ml
Adour Paris
XTRA WHITE Carotte
Valderma EXFOLIATING & LIGHTENING SOAP 100g
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Pure Wesson Olive Pomace Oil 1L
Remia Salad Cream Dressing
Nestle Lactogen 1 Infant Formula 400g
The Milk Booster Breastfeeding Mini Cookies 60g
Blue Pearl Apricot Jam
Lucy Refined Sunflower Oil 1L
Laziz Refined Soya Oil-Pure Vegetable Oil 750ml
Dewlonse Potato Chips
Food Addictive Colorant Red Cherry 10ml
Novita Brown Sugar Natural Organic 700g
Aani Almonds 750g
Tropical Sun Instant Full Cream Milk Powder
Eat & Smile Marble Cake
Honeywell Semolina 1.8kg
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.