Hot categories

Best pick of the week
Shop more

Fast, Free Shipping

On order over 100K

Next Day Delivery

Free – spend over $99

30-Day Free Returns

All shipping methods

Expert Customer Service

Choose chat or call us

Exclusive Brands

More exclusive products

Explore Popular Categories

Featured products
Add to compare
Quick view
Add to wishlist

Dudu Yaourt Sucre Drink 500ml

,
₦854.00
Add to cart
Dudu Yaourt Sucr? 500ml is a rich and creamy sweetened yoghurt drink, perfect for refreshment any time of the day. Packed with calcium and essential nutrients, it?s a delicious way to support health while satisfying your sweet tooth. Best enjoyed chilled.
Add to compare
Quick view
Add to wishlist

Funny Block Games Console

₦2,720.00
Add to cart
Bring hours of fun with the Funny Block Games Console! Packed with interactive games, colorful lights, and sounds, this handheld console develops problem-solving skills, hand-eye coordination, and critical thinking. Perfect for kids, it provides entertainment while stimulating creativity and strategic thinking in a playful and engaging way.
Add to compare
Quick view
Add to wishlist

Evryealth Chef’s Choice Hammered Onyx Knife Set

₦25,950.00
Add to cart
Experience premium performance with the Evryealth Chef's Choice Hammered Onyx Knife Set. Each blade features a stunning hammered finish and ultra-sharp edge, offering precision, balance, and durability. Designed for chefs and home cooks alike, this set delivers professional-quality results in style.
Add to compare
Quick view
Add to wishlist

Panda and Flamingo Straw Cup

₦2,850.00
Add to cart
Sip in style with the Panda and Flamingo Straw Cup. Featuring adorable animal graphics and a spill-proof straw lid, it?s perfect for kids and adults on the go. Made from safe, BPA-free plastic, this reusable cup adds a fun touch to hydration while reducing single-use waste.
Add to compare
Quick view
Add to wishlist

Natures Gentle Touch Monoi Oil Natural Hair Conditioning Therapy

₦3,820.00
Add to cart
Natures Gentle Touch Monoi Oil Therapy deeply conditions natural hair. Restores softness, prevents breakage, and improves manageability with lasting nourishment.
nozie mistletoe tea.jpg
Add to compare
Quick view
Add to wishlist

NOZIE Mistletoe Tea (100g)

₦3,250.00
Add to cart

Step into serenity with NOZIE Mistletoe Tea, a gentle and calming herbal infusion crafted from pure, sun dried mistletoe leaves. Long treasured in traditional herbal medicine, mistletoe is known for its natural ability to support heart health, reduce stress, and restore inner balance.

Sourced from pristine natural environments and carefully dried to preserve its full potency, NOZIE Mistletoe Tea is 100% pure, free from additives, preservatives, or caffeine. Each sip offers a delicate, slightly earthy flavor with a mild herbal finish, making it the perfect beverage for moments of calm and wellness.

Mistletoe is revered for its holistic benefits. It has traditionally been used to help regulate blood pressure, improve circulation, and strengthen the immune system. It’s also known to promote relaxation and reduce feelings of anxiety and tension, making it ideal for a soothing nighttime routine or a midday pause.

Whether you're looking to support your heart, calm your nerves, or simply enjoy a

moment of peace, NOZIE Mistletoe Tea is your natural choice for everyday wellness.
Add to compare
Quick view
Add to wishlist

My Dear Kidz Tashas Tale Perfume Body Spray for Kids 150ml

₦2,300.00
Add to cart
A playful, fruity fragrance body spray created for kids? delicate skin.
Add to compare
Quick view
Add to wishlist

Original D99 Plus Smart Watch Set (7+4 Accessories) with Free Gift

₦65,000.00
Add to cart
Stay stylish and connected with the Original D99 Plus Smart Watch Set. It includes multiple accessories, fitness tracking, notifications, and customizable watch faces. Perfect for active lifestyles, this complete set combines technology, convenience, and fashion in one impressive package.
Add to compare
Quick view
Add to wishlist

Gerit Interiors 7 x 7 + 4 Standard Pillowcase

, ,
₦14,550.00
Add to cart
Upgrade your bedding with Gerit Interiors 7 x 7 Bedsheet set, paired with 4 standard pillowcases. Crafted from premium fabric, it delivers superior softness, comfort, and durability. Designed for larger beds, this set enhances your bedroom with elegance and offers a snug, lasting fit for peaceful and stylish sleep.
Add to compare
Quick view
Add to wishlist

Touch Aky Cocolin Coated Wafer with Hazelnut Cream 35g

,
₦270.00
Add to cart
Touch Aky Cocolin is a crispy wafer coated in chocolate and filled with smooth hazelnut cream for a rich, satisfying snack..
hotspot-carusel-cat-tent-opt-opt
hotspot-carusel-vacuum-cleaner-opt

Top 100 appliances

Shop more

10 Incense Sticks with 4 Different Fragrance

₦8,910.00

10-Litre Blue Multi-Purpose Plastic Keg

₦5,100.00

100 Incense Sticks with Holder Caramel Twist Scent

₦6,500.00

100 Incense Sticks with Holder Fresh Linen Scent

₦6,500.00

100 Incense Sticks with Holder Sweet Cinnamon & Spiced Apple Scent

₦6,500.00

100 Incense Sticks with Holder Sweet Strawberries Scent

₦6,500.00

100 Incense Sticks with Holder Tuberose Gardenia Scent

₦6,500.00

100 Pack of Colorful Mini Hair Elastics for Kids

₦2,480.00

Food & Pastries

TLS-Gizzard-1.jpg
Add to compare
Quick view
Add to wishlist

TLS Gizzard

₦1,700.00
Add to cart
Enjoy the rich, savory taste of TLS Gizzard, expertly seasoned and cooked to restaurant perfection. Tender, flavorful, and ready to serve, it’s the ultimate protein-packed treat.
Add to compare
Quick view
Add to wishlist

TLS Native Rice

₦2,200.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Crispy Chicken

₦3,500.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Eba

₦400.00
Add to cart
Smooth, well-prepared eba made from quality garri for a classic Nigerian swallow.
Add to compare
Quick view
Add to wishlist

TLS Big Turkey

₦5,800.00
Add to cart
TLS-Pounded-Yam-Iyan.jpg
Add to compare
Quick view
Add to wishlist

TLS Poundo Yam (Iyan)

₦700.00
Add to cart
Smooth, stretchy poundo yam made fresh for a classic swallow experience.
Add to compare
Quick view
Add to wishlist

TLS Afang Soup

₦1,500.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Shredded Beef Pasta

₦1,500.00
Add to cart
TLS-Chinese-Peppered-Beef-Rice.jpg
Add to compare
Quick view
Add to wishlist

TLS Chinese Shredded Beef Rice

₦1,800.00
Add to cart
Savory rice topped with tender, well-seasoned shredded beef for a hearty meal.
Add to compare
Quick view
Add to wishlist

TLS Fishgetti

₦1,700.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Semo

₦400.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Moi Moi Cup

₦1,200.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS White Rice

₦1,100.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Jollof Rice

₦2,000.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Fried Rice

₦1,900.00
Add to cart

Confectionaries & Snacks
Add to compare
Quick view
Add to wishlist

Tayas Ca$h Milk Compound Chocolate with Coated Nougat Caramel Bar 20g

,
₦210.00
Add to cart
Crunchy wafer coated with rich chocolate.
Add to compare
Quick view
Add to wishlist

Nestle Lion Peanut Chocolate 41g

,
₦1,200.00
Add to cart
Cocoa filled wafers coated in rich chocolate.
Add to compare
Quick view
Add to wishlist

FanIce Strawberry Ice Cream 120ml

₦600.00
Add to cart
Scoop into happiness with FanIce Classic Vanilla Ice Cream. Smooth, creamy, and generously packed, it delivers the rich taste you love. Perfect for family gatherings or solo indulgence, this tub brings refreshing flavor and comfort with every spoonful.
Homies-Strawberry-Flavoured-Ice-Cream-480ml.jpg
Add to compare
Quick view
Add to wishlist

Homie’s Strawberry Flavoured Ice Cream 480ml

₦2,535.00
Add to cart
Enjoy more of what you love with Homie’s Strawberry Ice Cream 480ml. Creamy, smooth, and packed with fruity flavor, it’s perfect for sharing or multiple servings. A refreshing dessert choice for any occasion.
Add to compare
Quick view
Add to wishlist

Nestle Kit Kat Chunky White 41.5g

,
₦1,750.00
Add to cart
Fruity candy with cheerful red cartoon packaging.
Add to compare
Quick view
Add to wishlist

FanIce Vanilla Ice Cream 120ml

₦600.00
Add to cart
FanIce Vanilla Ice Cream 250ml gives you the perfect personal treat. Creamy, soft, and deliciously smooth, it delivers pure vanilla goodness in every scoop. Great for dessert or a quick chill, it?s your go-to creamy delight.
Add to compare
Quick view
Add to wishlist

Golden Scoop Vanilla & Chocolate Swirl Frozen Dessert 300ml

₦1,791.00
Add to cart
Golden Scoop Vanilla and Chocolate Swirl Frozen Dessert 300ml blends creamy vanilla with rich chocolate in one smooth, irresistible treat. Perfectly balanced for flavor and texture, it's your go-to dessert for sweet satisfaction.
Add to compare
Quick view
Add to wishlist

Maple Lovelife Milk Compound Chocolate

,
₦530.00
Add to cart
Fruity sour bites for a tangy, chewy adventure.
Add to compare
Quick view
Add to wishlist

Tiffany Nutty Bites Mixed Nut Biscuits

,
₦1,350.00
Add to cart
Medium sized chocolate rings with a crisp bite.
Add to compare
Quick view
Add to wishlist

Golden Scoop Vanilla Ice Cream Cup 250 ml

₦1,421.00
Add to cart
Golden Scoop Vanilla Ice Cream Cup 250ml delivers pure creamy delight in every spoonful. Rich vanilla flavor and smooth texture make it a perfect dessert or quick treat. Enjoy this creamy indulgence anytime, anywhere.
Add to compare
Quick view
Add to wishlist

Xcel Mint Flavoured Chewing Gum 10g

,
₦490.00
Add to cart
Chocolate with soft nougat and a layer of caramel.
Fanice-Vanilla-Flavoured-Ice-Cream-3L.jpg
Add to compare
Quick view
Add to wishlist

Fanice Vanilla Flavoured Ice Cream 3L

₦13,351.00
Add to cart
Indulge in the rich, creamy goodness of Fanice Vanilla Flavoured Ice Cream. Made with a smooth texture and classic vanilla taste, this 3L tub is perfect for families, parties, and dessert lovers. Enjoy every scoop of refreshing sweetness that melts perfectly in your mouth.
Add to compare
Quick view
Add to wishlist

Zumrut Emerald Milky Compound Chocolate with Hazelnut 80g

,
₦1,030.00
Add to cart
Smooth milky compound chocolate blended with crunchy hazelnuts for a rich and satisfying treat.
Add to compare
Quick view
Add to wishlist

Maple Benusen Pistache Milk Compound Chocolate 50g

,
₦590.00
Add to cart
Creamy milk chocolate filled with rich hazelnut cream.
Add to compare
Quick view
Add to wishlist

Frosty Bite Strawberry Flavoured Ice Cream Small Cup 150ml

₦786.00
Add to cart
Enjoy fruity sweetness anytime with Frosty Bite Strawberry Ice Cream Small Cup 150ml. Creamy, refreshing, and perfectly portioned, it?s the ultimate on-the-go dessert. With its rich strawberry flavor and handy size, this treat is ideal for school, work, or a quick indulgence at home.

Cosmetics
Add to compare
Quick view
Add to wishlist

XBC Aqueous Cream 500ml

,
₦3,550.00
Add to cart
XBC Aqueous Cream is a gentle, fragrance-free moisturizer for dry and sensitive skin. It hydrates deeply, softens rough patches, and restores comfort. Ideal for daily use, it can be applied as a moisturizer or cleanser. Leaves skin smooth, nourished, and healthy-looking.
Add to compare
Quick view
Add to wishlist

Carotone Beauty Clarifying Body Lotion 215ml

,
₦2,450.00
Add to cart
Carotone Beauty Clarifying Body Lotion brightens, softens, and unifies skin tone. Enriched with carrot extract, it nourishes while restoring a youthful, radiant glow.
Nivea-Perfect-Radiant-Body-Lotion-400ml.jpg
Add to compare
Quick view
Add to wishlist

Nivea Perfect & Radiant Body Lotion 400ml

,
₦5,830.00
Add to cart
Nivea Perfect & Radiant Body Lotion 400ml brightens, nourishes, and hydrates skin. It helps fade dark spots, even out tone, and restore natural glow.
Add to compare
Quick view
Add to wishlist

Fair & White Paris

,
₦9,000.00
Add to cart
FAIR & WHITE Paris Soap brightens and evens skin tone while gently cleansing. Infused with effective whitening ingredients, it fades dark spots, improves clarity, and reveals a radiant glow. Perfect for everyday use, it leaves skin smooth, fresh, and luminous.
Add to compare
Quick view
Add to wishlist

Clear Nature Brightening & Moisturizing Body Milk (3x Carrot)

,
₦22,050.00
Add to cart
Clear Nature Brightening Body Milk with 3x Carrot extract hydrates, clarifies, and brightens skin. It reduces dullness, improves tone, and restores a radiant glow. Perfect for daily skincare, it leaves skin soft, supple, and luminous.
Add to compare
Quick view
Add to wishlist

Dove Powered by Plants Soothing Bamboo Body Lotion

,
₦5,800.00
Add to cart
Dove Powered by Plants Soothing Bamboo Body Lotion hydrates and calms skin with natural bamboo extract. Infused with plant-based moisturizers, it nourishes deeply, leaving skin soft, smooth, and refreshed with a natural glow.
Add to compare
Quick view
Add to wishlist

XBC Cocoa Butter Cream 500ml

,
₦4,220.00
Add to cart
XBC Cocoa Butter Cream nourishes and softens dry skin with rich cocoa butter. It hydrates deeply, restores smoothness, and improves elasticity. Ideal for daily use, it leaves skin silky, radiant, and beautifully moisturized.
Add to compare
Quick view
Add to wishlist

Baby Face Gold Papaya Ageless & Healthy Bright Face Serum 50ml

,
₦4,200.00
Add to cart
Baby Face Gold Papaya Serum brightens, nourishes, and rejuvenates skin. Infused with papaya extracts, it helps fade spots, smooth fine lines, and restore youthful glow. Lightweight and fast-absorbing, this serum leaves skin radiant, soft, and healthy-looking.
Add to compare
Quick view
Add to wishlist

QEI+ Paris Toning Body Milk Lotion 500ml

,
₦33,450.00
Add to cart
QEI+ Paris Toning Body Milk deeply nourishes and evens skin tone. Enriched with natural plant extracts, it fades dark spots, restores radiance, and smooths texture. Its hydrating formula softens skin, leaving it supple, bright, and beautifully toned. Perfect for daily care and long-lasting glow.
Add to compare
Quick view
Add to wishlist

Dove Body Love Essential Care Body Milk with Ceramide Restoring Serum 400ml

,
₦6,248.00
Add to cart
Dove Body Love Essential Care Body Milk with Ceramide Restoring Serum nourishes deeply, restoring skin?s natural barrier. Enriched with ceramides, it delivers 48-hour hydration, leaving skin soft, smooth, and resilient. Perfect for daily use, it keeps skin healthy, radiant, and glowing with love and care.
Add to compare
Quick view
Add to wishlist

Vaseline Healthy Bright Sun+ Pollution Protection Lotion 400ml

,
₦7,320.00
Add to cart
Vaseline Healthy Bright Sun+ Pollution Protection Lotion shields skin from harmful UV rays and pollution damage. Enriched with micro-droplets of Vaseline Jelly and SPF protection, it hydrates deeply, evens skin tone, and restores brightness. Ideal for daily use, it keeps skin protected, healthy, and radiant.
Nivea Men Deep Body Lotion 400ml.jpg
Add to compare
Quick view
Add to wishlist

Nivea Men Deep Body Lotion 400ml

₦5,580.00
Add to cart
Nivea Men Deep Body Lotion hydrates, energizes, and strengthens men?s skin. Its non-greasy formula provides all-day moisture while protecting against dryness and dullness.
Add to compare
Quick view
Add to wishlist

Pure Carrot Whitening Lotion 450ml

,
₦7,850.00
Add to cart
Pure Carrot Whitening Lotion hydrates, softens, and brightens skin with carrot extracts. It nourishes deeply while helping to even tone, fade spots, and promote a glowing complexion. Lightweight and fast-absorbing, it leaves skin silky smooth and radiant with daily use.
Add to compare
Quick view
Add to wishlist

Imperio Miss Cherie Fair Body Lotion 380ml

,
₦1,640.00
Add to cart
Imperio Miss Cherie Fair Body Lotion brightens, softens, and hydrates. Its advanced formula lightens uneven skin tone, reduces dullness, and leaves skin silky smooth with a radiant glow.
Add to compare
Quick view
Add to wishlist

Nivea Men Revitalising Triple Moisture Boost Body Lotion 400ml

,
₦5,247.00
Add to cart
Nivea Men Revitalising Triple Moisture Boost Body Lotion delivers deep hydration, refreshes tired skin, and strengthens barrier protection. Specially made for men, it leaves skin energized, smooth, and healthy.

Get massive discount today

Buy Now
Add to compare
Quick view
Add to wishlist

TLS Afang Soup

₦1,500.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Asun Rice

₦3,000.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Asun Spaghetti

₦2,500.00
Add to cart
Add to compare
Quick view
Add to wishlist

TLS Big Turkey

₦5,800.00
Add to cart
TLS-Chinese-Delight.jpg
Add to compare
Quick view
Add to wishlist

TLS Chinese Delight

₦3,000.00
Add to cart
Treat your taste buds to TLS Chinese Delight. A delicious fusion meal made with stir-fried vegetables, savory sauces, and perfectly cooked proteins for a satisfying, flavorful experience.

Food & Beverages

checkers 3 in 1 milk custard 700g.jpg
Add to compare
Quick view
Add to wishlist

Checkers 3 in 1 Milk Flavour Custard 700g ? Instant Creamy Delight, Made Easy

₦3,366.00
Add to cart
Enjoy smooth, creamy custard in minutes with Checkers 3 in 1 Milk Flavour Custard. Made with custard powder, milk, and sugar all in one, it?s easy to prepare, just add hot water. Perfect for desserts, snacks, or family meals. Delicious taste, zero hassle.
Hollandia-Evap-Milk-50g.jpg
Add to compare
Quick view
Add to wishlist

Hollandia Evap Milk 50g – Small Pack, Big Creamy Taste

,
₦240.00
Add to cart
Enjoy rich, creamy taste in a convenient single serve pack with Hollandia Evap Milk 50g. Perfect for tea, coffee, cereal, or pap, it?s fortified with calcium and essential vitamins, ideal for quick use at home, school, or on the go.
Add to compare
Quick view
Add to wishlist

Jibby Foods Millet Pap Powder 500g

,
₦3,780.00
Add to cart
Jibby Foods Millet Pap Powder 500g is a traditional, nutritious cereal made from millet. High in fiber and protein, it supports digestion and energy. Quick to cook into a smooth, creamy porridge, it?s perfect for breakfast or snacks, offering a wholesome, convenient, and tasty meal option.
Add to compare
Quick view
Add to wishlist

Elkris Flour 5kg

₦33,660.00
Add to cart
Elkris Oat Flour is a nutritious, high-fiber food made from 100% natural whole grains, ideal for preparing healthy swallows and traditional meals. Rich in dietary fiber and essential nutrients, it supports digestion and sustained energy. This 5kg pack is perfect for families seeking a wholesome, natural alternative to processed flours.
Add to compare
Quick view
Add to wishlist

Five Star Prawn Crackers 227g

₦1,490.00
Add to cart
Crispy, flavorful prawn crackers for snacking.
Add to compare
Quick view
Add to wishlist

Citizens Poundo Yam 0.9kg

₦4,190.00
Add to cart
Citizens Poundo Yam offers the authentic taste and stretchy texture of traditional pounded yam, without the hassle. Made from premium white yam and processed for quick, lump free preparation, it?s perfect with your favourite Nigerian soups. Natural, nutritious, and easy to make, it brings comfort food to your table in minutes.
Add to compare
Quick view
Add to wishlist

KTC Pure Mustard Oil 250ml

₦4,830.00
Add to cart
Bold and aromatic mustard oil.
Add to compare
Quick view
Add to wishlist

SegunFunmi Foods Yam Flour 1kg

₦4,550.00
Add to cart
Enjoy the authentic taste of Nigeria with SegunFunmi Yam Flour. Made from 100% premium-quality yam, it?s perfect for preparing smooth, lump-free amala. Rich in energy and dietary fiber, this flour delivers delicious, traditional flavor and easy preparation for everyday meals.
Add to compare
Quick view
Add to wishlist

Bakers Choice Bicarbonate of Soda 200g

₦1,350.00
Add to cart
Baking essential for fluffy pastries and household freshness.
Indomie-Bellefull-Chicken-Flavor-Noodles-280g.jpg
Add to compare
Quick view
Add to wishlist

Indomie Bellefull Chicken Flavor Noodles 280g

₦1,144.00
Add to cart
Indomie Bellefull Chicken Flavor Noodles 280g is specially crafted to deliver a fuller and more satisfying meal experience. Made with premium-quality noodles and a rich chicken-flavoured seasoning, it offers a delicious taste loved by many. Enriched with vegetable flakes, this variant provides added texture and flavour, making every bite enjoyable. The Bellefull range is designed to keep you satisfied for longer, making it ideal for lunch, dinner, or a quick hearty meal. Easy to prepare within minutes, it is perfect for busy individuals, students, and families seeking convenience without compromising taste. The generous 280g pack size ensures a filling portion suitable for one or sharing. Whether enjoyed plain or enhanced with eggs, vegetables, or proteins, Indomie Bellefull Chicken delivers comforting flavour and convenience in every bowl.
Add to compare
Quick view
Add to wishlist

Novita Brown Sugar Natural Organic 700g

₦3,180.00
Add to cart
Novita Brown Sugar Natural Organic 700g delivers pure, unrefined sweetness with a rich caramel flavor. Perfect for tea, coffee, baking, and desserts, it preserves natural nutrients and minerals. Organic and wholesome, it?s ideal for health-conscious households seeking flavor, convenience, and sustainable, guilt-free sweetness in every serving.
Add to compare
Quick view
Add to wishlist

Tropical Sun Pure Castro Oil 250ml

₦6,750.00
Add to cart
100% pure castor oil for wellness and beauty.
Add to compare
Quick view
Add to wishlist

Lamis Cinnamon Stick 50g

₦1,190.00
Add to cart
Lamis Cinnamon Stick 50g delivers natural, aromatic spice that enhances sweet and savory dishes alike. Perfect for teas, desserts, stews, and curries, these premium cinnamon sticks add warmth and flavor. Freshly packed for quality, they are ideal for everyday cooking or baking, bringing fragrance and taste to every recipe.
Add to compare
Quick view
Add to wishlist

MunaEmma International Limited Honey 50cl

₦5,270.00
Add to cart
MunaEmma Honey 50cl is natural, nutrient-rich honey suitable for cooking, sweetening beverages, or direct consumption. Rich in antioxidants and natural enzymes, it boosts energy and supports wellness. The 50cl bottle offers convenience for daily use, delivering flavor, health benefits, and versatility in every pour.
Add to compare
Quick view
Add to wishlist

Maggi Arome 160ml/200g

₦3,980.00
Add to cart
Maggi Arome 160ml delivers concentrated savory flavor to elevate your meals instantly. Ideal for seasoning meats, stews, rice, and vegetables, it blends seamlessly into any dish. Its rich, umami taste makes it a versatile kitchen staple for everyday cooking and authentic flavor enhancement.

Online store of household appliances and electronics

Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.

A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.

Read more